Archives for March 2013

Blackberry Z10 U.S. Launch

Wow is all I can say about AT&T’s lack of promotion for the new Blackberry Z10 launch in the USA! I happen to be in Florida visiting my parents and thought I would stop into an AT&T store at the mall, the day of the launch. Walking in I surveyed the store for signs of a launch promotion, but other than a tiny flyer (a flyer…really? Not even a banner, sign or poster?) at the front of the store there was no sign of it.

I asked one of the sales staff if they had the new Blackberry Z10 and he said yes. “Would you like to see it,” he asked next. I told him yes, thinking he would lead to a display in the store, but to my great surprise, he instead walked into the back room to grab one. After asking a few simple questions, I could tell he was aware of some of the highlights of the new device, but did not have a lot of training using it.

Instead of letting him know that I have had the device since it’s January 30th launch in New York City, I simply handed the device back and left the store.

As AT&T is the first U.S. launch partner for the Blackberry Z10 I am simply blown away by the lack of effort and marketing on its part. What a joke. From my experience, the Z10 is a new bread of Blackberry. It delivers on all of the promises, and I think if people just pick it up and play with it for a few minutes they will love it.

With Verizon launching the Z10 this week, let’s hope that AT&T’s miserable excuse for a product launch doesn’t hurt sales too much. With all the bad things I hear about AT&T service in the U.S. I am just glad I don’t have to deal with them, living in Canada!

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