Kindle Book Promotion – Part 2

In my previous post on Kindle promotion I discussed the first day of my short story promotion on KDP Select (Kindle Direct Publishing).  To review, prior to the promotions I had sold 4 units at $0.99.  My promotion (free Kindle story) began on a Friday and through various posts and tweets, I was able to manage 106 downloads in the first day.  It may not sound like a lot, but I was quite pleased with this.

On day two, I utilized similar tactics (4-5) Twitter posts and 1 post on Facebook and LinkedIn.  On Twitter I used some new hash tags such as #ShortStorySaturday, #authors, and a few others.  According to the Amazon.com page for “The Path”, the ranking for my story actually reached as high as 1,341 out of over a million books!  I decided to use this little tidbit for my post on Facebook and LinkedIn.  It got some great responses from friends!  Overall I was able to get another 46 downloads on day 2 — for a grand total of 152 downloads!

I even got a 5 star review!  I am pretty happy with the results.  It is hard to say if readers stumbled upon my story via Amazon or if they were directed to the site straight from a tweet, retweet or Facebook.  But it does show that these “free” promotions work.  If I had been trying to give away a full novel I am positive the numbers would have been much higher.

I will continue to learn from my fellow writers/authors on Twitter — looking for promotional ideas that work.  And I will continue to work on my material.

I will repeat my belief in what John Locke noted in his book,How I Sold 1 Million Ebooks in 5 Months.  If you have other books available for sale, when a customer reads and enjoys your free book, there is a good chance they will buy your other books.  I hope to benefit from this strategy in the future.  I intend on promoting additional short stories (they will all be longer than “The Path”) and also hope to one day soon have a full novel for sale, as well as other non-fiction books.

And I hope to one day be able to call myself an author, and perhaps even make a living out of it!

What has your experience been like promoting your ebooks on Amazon, B & N, Kobo or iBooks?

 

Comments

  1. I’m in the process of preparing my manuscript to self-publish my first novel via Amazon. Should be done in the next few days. What’s your take thus far on the whole self-pub/Amazon KDP scene? Any tips or words of wisdom?

    • Hi Melissa, thanks for the question. From my (so far) limited experience, I know that it takes some serious effort to promote your book on Twitter etc. But the good news is, the free promotion days on KDP Select are really powerful! I was able to get 156 downloads of my 8-page short story in two days. I still have three days of promotion left to use. If I had been promoting a full novel, I am confident the downloads would have been significantly higher. The more exposure you get from these promotions, the more purchased copies you can expect afterword.

      The other really neat feature is the sales ranking. If you can believe it, my short story “The Path” got all the way to #1,313 out of millions of books for that day! If you can get near or into the top 100 for those couple of days, then you can expect significant sales just because of the additional exposure.

      Like I mentioned on your blog, the cover of your book looks really cool and very professional. That should work to your benefit. Where did you have it done by the way 🙂

      Good luck, and I’ll make sure to check out your progress after you launch your book!

      Nevin

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