Twitter Power 2.0 Book Review

Below is my review for Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time by Joel Comm (@joelcomm).

I bought this book about a year ago, shortly after I first signed up on Twitter. At the time, I was already using other social media platforms like Facebook, blogging, and LinkedIn but I wasn’t yet sold on Twitter. I mean, it’s not that I thought it was just a bunch of status updates from people I didn’t know — I could definitely see where it would be useful for large companies, but for entrepreneurs and others?

But over the last year, I have really been thinking about and working towards growing my personal brand, since I have been doing more business consulting.  I am into many things outside of my day job — including writing, blogging, and consulting.  So I have begun promoting myself rather than my specific business.  I write a technology column for a local youth magazine, and regularly deliver seminars and presentations via local economic development and other business organizations.  The idea of promoting my personal expertise and brand really began to hit home.

Along with this change in outlook, came a new insight and appreciation for Twitter.  I started to follow more social media, business and technology experts and quickly began to see Twitter as a valuable source of information, opinions, statistics and more —  much of which I did not come across through my traditional news sources.

I began to get excited, and at this point I grabbed Twitter Power 2.0 from my bookshelf — desperately looking for Twitter strategies, tips, and tools. The beginning chapters were definitely geared to newbies, and had I read the book when I first bought it, perhaps wouldn’t have been so obvious or basic — but for a new user it is all good information.

But then it got really good.

I learned some really great strategies for gaining followers, and for being “interesting” on Twitter.  Through a combination of retweeting valuable posts from other experts, providing my own insights and information, as well as more personal or fun tweets, I began to pick up followers myself.

I am getting more involved in the Twitter conversation — providing comments and responses to other tweets, tweeting directly to the individuals that I follow — I have become much more active on Twitter.  And it is fun!

I particularly enjoyed Chapters 8 – 11 of the book. Now we were getting down to business!  From using Twitter to build your brand, to making money on Twitter and learning the best ways to use Twitter to drive traffic to your website, blog or affiliate links — this is the stuff I was looking for.

Then I learned about a whole bunch of third-party apps that would allow me to become more efficient at using Twitter. From how to follow multiple Twitter feeds at once, ways to post tweets across multiple social networks, to accessing Twitter’s own data to see trends and hot topics, there are many apps and services that can help you build your Twitter presence and make money.  Most of the services Joel talks about here, I was not familiar with. I have since begun to explore these and I am using several of them already.

Twitter Power 2.0 has not only answered a lot of my questions, but has provided me with a fantastic toolkit for growing and leveraging my Twitter presence.  Although some of the information is becoming dated (the book was published in 2010) I would highly recommend Twitter Power 2.0 to anyone looking to either more fully understand the power of Twitter or (and more emphasis here) anyone looking to take their social media presence to the next level.

I only wish I would have begun sooner!


  1. I would highly recommend this book to any Twitter newbies! Hopefully Joel (@joelcomm) will do a Twitter Power 3.0!


  1. […] Once I decided to get more involved in Twitter, I decided to read Twitter Power 2.0 by Joel Comm (click for my book review) which I had purchased a year ago — so I was happy that I could pick it up […]

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